{"product_id":"selectric-premium-101-executive-desk","title":"SELECTRIC PREMIUM - 101 EXECUTIVE DESK","description":"\u003ch2\u003eSelectric Premium -101 Executive Desk\u003c\/h2\u003e\n\u003cp\u003eThe Selectric Premium 101 Executive Desk is a high‑end height‑adjustable workstation built to elevate productivity, comfort, and ergonomic support in professional office environments. Featuring a robust Selectric 101 frame with a heavy‑duty motor drive, this executive desk lets users smoothly adjust their working position from sitting to standing  helping reduce fatigue and boost performance throughout the day. Its modern profile, spacious work surface, and tailored return options make it a premium choice for executive offices, collaborative workstations, and home office setups alike.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHeight‑adjustable sit‑stand functionality with heavy‑duty motor drive for smooth, reliable transition between positions.\u003c\/li\u003e\n\u003cli\u003eSelectric 101 electric frame engineered for commercial use and long‑lasting performance.\u003c\/li\u003e\n\u003cli\u003eSpacious desktop and optional return configuration to create an L‑shaped workspace tailored to individual workflows.\u003c\/li\u003e\n\u003cli\u003eCustomisable tabletop colours and finishes to suit interior décor and brand environments.\u003c\/li\u003e\n\u003cli\u003eIntegrated cable management solutions for a tidy and efficient workspace.\u003c\/li\u003e\n\u003cli\u003eCommercial‑grade construction ideal for executive suites, open offices, or professional workstations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications (Typical)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrame Type:\u003c\/strong\u003e Selectric 101 height‑adjustable electric frame with heavy‑duty motor drive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeight Adjustment Range:\u003c\/strong\u003e Desk height adjusts (depending on model) between low (approx ~650 mm) and high (approx ~1300 mm).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesk Surface:\u003c\/strong\u003e Wide desktop space that supports multiple monitors, computers, paperwork, and accessories.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptional Return:\u003c\/strong\u003e Two‑tier return options increase surface area for files, storage, or secondary workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomisation:\u003c\/strong\u003e Available in a variety of finishes and colours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAssembly:\u003c\/strong\u003e Assembly required on delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose Selectric Premium 101?\u003c\/h3\u003e\n\u003cp\u003eThis desk blends ergonomics, function, and design — letting professionals tailor their work posture through smooth electric adjustment while maintaining a spacious and polished executive workspace. The optional return and custom finishes make it versatile for different layouts and office aesthetics.\u003c\/p\u003e\n\u003ch3\u003eBest Suited To\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExecutive and professional offices\u003c\/li\u003e\n\u003cli\u003eSit‑stand capable workstations\u003c\/li\u003e\n\u003cli\u003eOpen‑plan collaborative environments\u003c\/li\u003e\n\u003cli\u003eHome offices requiring ergonomic flexibility\u003c\/li\u003e\n\u003cli\u003eWorkspaces needing both style and performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions (FAQs)\u003c\/h2\u003e\n\u003ch3\u003eIs the Selectric Premium 101 desk height adjustable?\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYes. It features a heavy‑duty motorised sit‑stand frame that allows smooth electric height adjustment between sitting and standing positions.\u003c\/p\u003e\n\u003ch3\u003eCan I add a return workstation?\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYes  optional return configurations are available to expand workspace and support multitasking.\u003c\/p\u003e\n\u003ch3\u003eCan I choose different desktop finishes?\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYes. The desk typically offers a wide selection of tabletop finishes and colours to suit office interiors.\u003c\/p\u003e\n\u003ch3\u003eIs this desk suitable for commercial offices?\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAbsolutely  it is engineered with commercial‑grade construction and an electric frame designed for regular professional use.\u003c\/p\u003e\n\u003ch3\u003eDoes the desk include cable management?\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYes. Built‑in solutions help keep power and accessory cables organised and out of the way.\u003c\/p\u003e","brand":"DDK","offers":[{"title":"2200L x 900D \/ 1800-2200L x 550D","offer_id":32946365726853,"sku":"SELEX22092105","price":3158.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5551\/1429\/products\/Selectric-Executive_52a18e1f-e444-4ec9-8a66-e31e2b704424_be67bdf504c71cbd1720eaca489bad77_b9c3c0bc38df9caf_4164676925c3810f.jpg?v=1769775889","url":"https:\/\/www.newoffice.com.au\/products\/selectric-premium-101-executive-desk","provider":"New Office au","version":"1.0","type":"link"}